Are you aware of cyclists on the road?

This is an absolutely brilliant PSA. In England.

We need something like this over here-- and Portland could benefit greatly from airing something like this.



The video underscores the tendency for motorists to only be aware of other cars around them (sure, other cars and SUVs are the only other users out there that pose a threat) and the need to be aware of other users of the roadways. Furthermore it illustrates the need for cyclists to be VISIBLE; to stand out from their surroundings and be seen.

Well, I can feel the evangelist inside me getting revved up so I'm going to just leave this post at this:

When we're in cars we need to LOOK INTO bike lanes before making a move, turning, etc. Slow down and look around!