I recently bought a bag directly from Timbuk2. The whole experience was fantastic. The order confirmation email was fun to read (Yeah-- I actually read these things and they're typically very dry and to-the-point.)
The coolest part? The bag itself was good -- typical Timbuk2 Awesomeness -- but the bag it was delivered in was sheer genius. The tough plastic bag was also a MAP. Of downtown San Francisco.
Click the photo to see a larger image.
No-- I don't live there nor will I visit anytime soon, but as a graphic designer involved in marketing and branding I just totally flipped my lid over this. I've never ever seen such bitchen packaging.
Apple's packaging is also cool-- but after playing with it for a couple of minutes and admiring the lustre of the material and the spare graphics it's off to the recycle bin and/or trash.
But the Timbuk2 shipping bag? Inspired.